#gameon

There’s a reason why Trader Joe’s is beloved by so many when it comes to their grocery shopping. It boils down to a phenomenon known as decision paralysis. At your typical grocery store, for any particular item, you have dozens upon dozens of choices. Really, how many different kinds of toothpaste do you need? Trying to decide which one to get, when any of the options will do, overwhelms the brain and we end up getting nothing, thus causing choice paralysis. That’s the beauty of Trader Joe’s. They’ve streamlined the options so you can get in, pick your hot sauce, and move on.